Hi Everyone! Sorry to have dropped off the radar there for a while, but.. I am back with a new post! So, a lot of people have gone on and on about this brand called BITE. They are exclusive to Sephora and they make only lip products. The best part is that they only use natural food grade ingredients in their products which they claim are safe to eat. not that we would ever do that right? 😉 Anyways, I hopped on the bandwagon and bought one of their lovely lipsticks in the shade called Shiraz. Let me tell you folks, I have discovered my HG color right here. This shade is really a plum shade.. and it looks pinkish plum on my darker lips. But, it also looks very, very natural on me. The formula is very moisturizing and feels extremely comfortable. So it is not matte, nor is it shiny, but it has a very luminous finish. So, the one gripe is that the staying power is not that great, but it is not a matte lipstick so I cannot really complain too much about it. I get about 4-5 hours without touchups! The packaging to me is the best part. It has a rubberized finish, and the tube is so sleek. These babies retail at $24 and I think are pretty worth it, considering you are putting only goodingredients on your lips. With that being said, I would definitely repurchase.